In 2000, Apple re-hired them and their partner, Dave Heller, to work on a similar player that would come standard with Apple computers. On January 9, 2001, Apple launches iTunes, a media player that revolutionized the way people consumed digital media.īill Kincaid and Jeff Robbin, two former Apple employees, developed an MP3 player called SoundJam MP in the late 1990s.
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